1. PRODUCT BRIEF
The customer's letter is a Design document developed by a person or team in consultation with the client. The document contains sketches and images of the expected deliverables, the scope of the project, including any products or works, the schedule and the budget. The brief is the start of the development of a product and serves as a guide to meet the customer's wishes to the greatest possible extent. Advice and flexibility play a decisive role in the process.
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2. TARGET GROUP ANALYSIS
The target group is often already specified by the customer. A deeper analysis makes sense in order to adapt the products to be created accordingly.
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How does a target group analysis work?
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Define target group
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Characterize the target group
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Examine buying behavior
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Check analysis results
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Create user profiles
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3. RESEARCH & TREND TRAVEL
During research, designers are very keen to understand the needs and problems of customers in order to offer solutions for users with the products to be developed. Through innovations, new developments in terms of design, shape, material, properties, etc. The possibilities are endless. Understanding how our work fits into the consumer universe is critical to creating useful, usable, and desired products and services. It is also very important to look for processes that ensure sustainable and environmentally conscious development and products.
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4. DESIGN PROCESS - COLOURS, MATERIALS AND PRODUCT DESIGN
At this stage of product development, we often work closely with other specialists in their fields. A development team that deals with the technical innovative solutions and implementation options as well as the graphics team, product management, etc. The close cooperation is of great relevance for a successful product.
First concepts are written, sketches and drawings are made, colors and materials are selected accordingly. Everything flows together.
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5. TECHNICAL DRAWINGS
Once the concepts and sketches of the designs are confirmed, technical drawings are created. This document contains all the content necessary for the manufacturer to create the first prototype. Design, dimensions, graphics, colors, materials (using a material map), trimmings and others. The producer is then able to create prototypes.
​In the current digital revolution, we are more and more on the way to the digital 3D representation of products. The CLO 3D software is a very sustainable tool for displaying accessories, clothing and shoes very realistically. Cuts are adjusted at the same time with every change in the program without having to create a completely new pattern. This way of working simplifies the product development process, is also very sustainable and saves time and money.
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6. PROTOTYPES
Prototypes are useful for carrying out fit and wear tests as well as quality controls. Adjustments are made until the product meets the specific requirements.
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7. FINALS PRODUCT (SMS - SALES MAN SAMPLE)
Salesman Samples (SMS) are samples that use the final design and are sent prior to sizing. At this stage, the product should be correct with all colors, materials and fits.
SMS samples are sent to sales representatives to take pre-orders or intended orders from trade shows, retailers and wholesale customers. Seller samples are typically purchased by customers to understand the dimensions needed for a particular garment or part.
Sales reps can use SMS to find out the level of interest and get direct feedback from customers.
8. MARKETING & LAUNCH
Ideally, the date for the launch of the product is already set in the first step of the development process. Accordingly, the development time is taken into account by a calculation.
Marketing and the launch are coordinated and implemented accordingly by the specialist team.
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PRODUCT BRIEF
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TARGET GROUP ANALYSIS
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RESEARCH & TREND TRAVEL
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DESIGN PROCESS - COLOURS, MATERIALS AND PRODUCT DESIGN
5. TECHNICAL DRAWINGS
6. PROTOTYPES - OPTIMIZATION AND ADJUSTMENT
7. FINAL PRODUCT (SMS - SALES MAN SAMPLE)
8. LAUNCH + MARKETING
I offer design services from the initial research to the final technical drawing of the product. The support for the development from prototypes to the finished product is a companion of my daily work.
By owning the COLORO Toolbox library, I can also create color and material concepts for all types of products in my home office.
A 3D printer is also available in my home office . This enables me to create small-scale prototypes for accessories / trims or similar without having to request a physical prototype from the manufacturer. This saves costs and time.
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software skills/
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Adobe Suite (Illustrator/Photoshop/InDesign)
3D Design & Print
Office 365
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For the visual design, conceptualization and idea generation, I support in the trend research, which takes place through travel or via intensive search on the World Wide Web. In the room is not only what should actually become trend, but above all the feeling and the view to look beyond the horizon. Influences are mainly architecture from different decades, art from all areas as well as everything our nature has to offer. The truly magical and special is mainly in the details.
"As soon as one has become a master of one thing, one should become a student of a new thing ."
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Gerhardt captain
The creation of technical data sheets with all the necessary information is one of my strengths. Here I provide support based on my studies and professional experience in all areas of the development phase. From the technical drawing to the evaluation of individual prototypes . Until the product has reached its final state.
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In the process of prototyping, I implement prototypes such as trims (by 3D printing) and accessories depending on the requirements and feasibility in the early stages itself.
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In all required processing steps, effective and efficient processes are kept particularly strongly in mind, because time is not only associated with costs, but also because I place strong emphasis on optimizing the product sample phases to the best of my ability for the sake of the environment.
In the design and development process, I support you with my knowledge from work experience and the textile and leather technical studies in order to find and put together innovative and appropriate materials for the product.
I have the appropriate know-how in material production and its properties. New developments and research into all kinds of materials for their areas of application, as well as the creation of color concepts complement my daily task of designing the product individually and uniquely.
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If a product needs a special recognition value, I am happy to support you with the creation of individual graphics .
In the supportive creation of a collection plan, my client's wishes and requirements are taken into account in every way to achieve the best product.
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Here, too, the focus is on costs and time.
Project management can also be carried out in an agile manner, depending on requirements and the given parameters. ​
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In the design process I can support my clients for their individual and unique collections in order to successfully develop the desired product.
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"The ship is safer when it's in port, but that's not what ships are built for ."
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Paulo Coelho